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About Us

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THE DESIGNER

 

 

I began my apprenticeship at an atelier in my home town when I was fourteen, becoming familiar with the bespoke method of making. From the very beginning of my career, an appreciation of quality and my love for fashion became intertwined.
 

I spent my twenties hugging trees (literally) and exploring nature as I was drawn to its inexhaustible creativity and beauty. Unfortunately signs of our interference and damage was noticeable even at the most remote of places. Fashion and nature have always been my two biggest passions and I couldn't follow one knowing that I’d be damaging the other.
 

 

​It wasn't until I was twenty six and after a series of jobs in the industry; from making to wholesale & retail, that I started my own business.
​My mission was clear: to create garments that are produced sustainably, feel better and have a minimal impact on our environment. Clothes that last through time, long enough to become an intricate part of our memories.

JACOB YIAKOUMI
CLASSICALLY TRAINED DESIGNER - NATURALLY MADE TREE HUGGER 

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